Research on the SASQ


Following are highlights of selected SASQ validation studies that illustrate the relationship between optimism and sales productivity. The SASQ predicts sales success in many industries because it measures a person's optimism and ability to overcome adversity, not just their ability to sell a particular product.

For more information on research, please see the Positive Psychology Center Web site.

Insurance

    ·    Optimistic sales agents outsell the pessimists by 37%
    ·   
Extremely optimistic agents outsell the extreme pessimists by 88%
    ·   
Pessimistic agents are twice as likely to quit as optimists
    ·   
Extreme pessimists are three times more likely to quit than extreme optimists

Real Estate

    ·    Optimistic sales agents outsell the pessimists by 33%

Automotive

    ·    Optimistic salespeople outsell the pessimists by 20%
    ·   
Optimistic managers outsell the pessimists by 27%

Telecommunications

    ·    Optimistic salespeople outsell the pessimists by 29%
    ·   
Extremely optimistic salespeople outsell the extreme pessimists by 39%

Office Products

    ·    Optimistic salespeople outsell the pessimists by 19%

Banking

    ·    Top performing salespeople are 25% more optimistic than below average performers

Customer Service

    ·    Top performing representatives are 50% more optimistic than below average performers


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    Foresight, Inc.
    E-Mail:   info@foresightonline.com

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